Online classifieds website Gumtree is currently South Afica’s most popular online destination, according to Effective Measure.
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Based on unique views this August, the online audience measurement service clocks in Gumtree South Africa’s numbers at 7 956 912 — just shy of the big eight.
Johan Nel, MD of Gumtree South Africa shares a few reasons behind the platform’s popularity. He stresses the company’s attention to customer service, safety, and delivery.
“When we ask our users why [its customers] are so loyal to Gumtree. They tell us it’s because the site, frankly, does what it’s meant to do for them. Anyone can log on, for free, and find their personal success… whether it’s promoting your home business, selling your unwanted exercise bike or finding your first home. We’ve heard stories of people making an income purely off Gumtree… that’s very powerful and we’re committed to helping our users achieve their goals through the site.”
Operating since 2005, Gumtree boasts over 700 000 live ads on the platform.
“Until now, classifieds have been the unseen giant of the internet,” says Nel. “It is the definitive marketplace driven by users, uploading close to 2.5-million new ads per month. Moreover, an increased focus on mobile has ensured the site evolves according to market needs. Unlike conventional ecommerce platforms, it doesn’t exclude anyone from transacting. It’s free, it’s immediate, it’s for everyone and subsequently, it’s visited by everyone.”
Here’s the top ten list of South Africa’s popular websites according to Effective Measure:
| # | Site | Unique Browsers |
| 1 | gumtree.co.za | 7,956,912 |
| 2 | news24.com | 4,492,374 |
| 3 | msn.com | 2,345,855 |
| 4 | iol.co.za | 1,893,329 |
| 5 | soccerladuma.co.za | 1,523,145 |
| 6 | dstv.com | 1,447,709 |
| 7 | Careers24.com | 1,442,193 |
| 8 | timeslive.co.za | 1,332,352 | 9 | za.yahoo.com | 1,259,374 |
| 10 | pnet.co.za | 1,238,961 |
