Let’s say you’re Oatmeal creator Matthew Inman. Now let’s say that you’ve already managed to convince Elon Musk to donate a million dollars to the museum you’re proposing to build in honour of 19th Century scientist Nikola Tesla. Where do you go next to drum up further support for the project?
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You team up with folk-pop artist Sarah Donner to create a sing-along music video celebrating Tesla’s general awesomeness. Obviously.
The video, titled “Nikola Tesla Dood” is catchy and pretty hilarious. Unless you’re a Thomas Edison fan, that is.
Other fundraising efforts for the museum include an Indiegogo campaign, which allows people to buy a brick for the museum, including three lines of engraved text.