The evidence is in: Customer-driven companies are far more successful than those that neglect their customers. In fact, I’d go so far as to say that the ROI of customer management is that your business will still be around in five years to talk about it. But what is it that makes one company stronger than its rivals? Is there a checklist of factors that can be used to benchmark your startup?
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At its simplest, effective customer management comes down to five broad strategic steps…
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