Apple is probably one of the most secretive companies in the world while simultaneously being one of its most popular brands. Its events are also the most glamorous and certainly the most talked-about. What can startups learn from this?
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Ever since the introduction of the iPhone back in 2007, tech companies have turned their launch events into rock concerts. What Eddie Murphy did for stand-up comedy, Apple did for Silicon Valley.
Whether your startup is pitching an idea to a group of Dragons or launching a new product, there are definitely a few golden nuggets of wisdom we can take from Apple’s keynotes.
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