The big news in the digital agency space this week is the acquisition of Gloo by Ogilvy & Mather. It’s a massive coup for the WPP-owned communications agency. Getting your hands on an agency that has been named Digital Agency of the Year, every year for the past seven years, by Financial Mail’s AdFocus Awards is, after all, no small feat. If the people at the heart of the deal are to be believed though, this is no ordinary acquisition.
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