There are ample opportunities available to South Africa’s talented entrepreneurs. For those who can identify a gap, and leverage both skills and experience, South Africa’s business landscape is rife with potential. My journey with as an expat returning to set up a business in South Africa has underscored this point for me.
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After having worked in the United Kingdom for several years, I decided to move back to raise my son in SA. I had always joked about starting the company in SA, but when we realised that there was no one else providing a similar service here in the marketing space — leveraging both inbound and outbound marketing strategies — it became clear that this was something I should pursue.
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