If 2014 was a big year for investment in the South African startup space, it was an even bigger year for digital agency acquisitions. While the likes of WPP and Publicis have been a part of the country’s digital agency space for a good few years now, 2014 was particularly busy.
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It wasn’t just the world’s two biggest advertising holding companies making acquisitions either. US advertising giant also got involved. Significantly, so did Deloitte as it continues to expand from one of the traditional “big four” professional services companies into a major threat in the digital agency scene.
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