Apart from the heaps of phones active in the market, South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should take a healthy slice of Africa’s mobile ad market, which is expected to reach a massive US$1.3-billion by 2016. Whether this bulk of cash will be dominated by a few digital giants or by the many upcoming startups remains to be seen, however.
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