In the grand old business of building cars, mainstream segments are where the big money’s at. Right?
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Well, generally speaking, yes. Budget hatchbacks, for instance, have proven to be the bread-and-butter of many a large manufacturer. Cheap to make and popular with cash-strapped consumers (that’d be most of us, then), these often-bland offerings tend to possess the all-important ability to swell the company coffers.
But, over the past few years, a handful of automakers have – while still churning out their traditional volume sellers – managed to uncover (or, in some cases, invent) a few eccentric “niche” segments.
Read more on Motorburn.
