Selling cars is big business. And video advertisements have a major role to play, from exposing consumers to new products to generally just increasing awareness around the brand.
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Think back a few years and you’ll no doubt be able to vividly remember a commercial that likely still serves to define – in some manner, at least – that automaker for you. In South Africa, that may well be Volkswagen’s iconic “Memories” advert or indeed Toyota’s original RAV4 spot.
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