When it comes to ecommerce in South Africa, the fashion industry is certainly growing in popularity. The fact that only airline ticket sales generate more spend shows just how much people love shopping for clothes and apparel online with stores like Spree, Superbalist and Zando being the most popular. What these three stores all have in common is the fact that they sell quality brands to the market’s affluent — those with credit cards and disposable income. Better yet, they sell new products.
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Affordable fashion startup HipCloset is turning this tale on its head by providing a free and open platform where anyone can buy and sell to and from each other online.
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