BBC.com, the global online presence of the British state broadcaster has come onboard as the headline sponsor for the 2015 IAB DigitalSummit, in conjunction with the Bookmarks Awards. With 76 million unique browsers each month, 72 million monthly page views in Africa and a billion page views per month worldwide, it’s a big name to attach to an event that’s looking to grow beyond being a mere awards showcase for the South African digital industry.
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Speakers will focus on a number of topics that promise technologically advanced, interactive and engaging content to illustrate how digital can be used to create effective marketing. The summit claims it will bring together industry leaders to discuss the latest thinking around digital marketing to stimulate learning and commerce within the digital space.
“We are excited to award South Africa’s world class digital talent, and to launch what is set to be one of the most anticipated annual events on the digital industry’s calendar. We have secured the top thinkers in the industry, who will undoubtably inspire all those who attend” says Josephine Buys, CEO IAB SA.
In addition to a speaker line up that includes David Sable, Global CEO of Y&R in New York, Matthew Bull of Bull-White House; Dmitry Shishkin, BBC Digital Development Editor; Zeinab Badawi, presenter on BBC World News and David Doty, Executive Vice President of IAB US, IAB members will also host hour-long think tank session.
These sessions will be held at a variety of venues within walking distance of the main event and, according to the IAB, will enable delegates to engage personally with the high profile presenters and other ‘digirati’ in small group settings.
The IAB Digital Summit takes place on the 19th of February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg and will culminate in the Bookmarks Awards, which have reportedly seen a 30% increase in entries from last year.
People can book tickets for the summit on the event site.