Stringent regulations might prevent South African brands from having a proper go at each other in the advertising space, but that doesn’t mean they can’t have a little fun every now and then. Just take Hisense’s reaction to a recent gaffe by Samsung for instance.
This week, an image emerged of an advert the Korean publication had placed in a South African magazine, proclaiming that it was a “proud sponsor of the Proteas” alongside a picture featuring three South African rugby players.
No ad to show here.
Check it out:
If you don’t get why that’s a problem, we’re guessing you either don’t know that much about sport or you come from a country where cricket and rugby aren’t major sports. The Proteas, you see, are South Africa’s national cricket team while the Spirngboks — who feature in the picture — are the national rugby team.
Read more: ANN7 gaffe videos removed from YouTube, is it prepping for online war?
There were plenty of witty personal response to the image on social media but Hisense has to be the best one we’ve seen from a brand to date:
With our Ultra High Definition TVs, you can tell the difference between a protea and a springbok! #Proteas #Bokke pic.twitter.com/UUwCkS3yLr
— Hisense South Africa (@HisenseSA) January 30, 2015
