The business year is just a few weeks old yet it’s already setting an aggressive pace thanks to a tougher economic climate, savvier customers and an explosion of disruptive tech. To stay relevant in an always-on and increasingly competitive world, innovative design thinking should be on the 2015 business agenda.
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1. Design solves business problems
Last year’s World Design Capital 2014 challenged everyday people to ask “What If” they viewed the world through a design lens? Applied to myriad social, environmental and economic issues by hundreds of officially recognised #WDC2014 projects, its power to transform was elevated on a global stage. The same applies to business.
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