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Meet Tracking the Wild: the social tool using crowdsourcing to help Africa’s wildlife

One of the biggest tourist attractions in South Africa — and Africa as a whole — is its sprawling wildlife. However valuable this attraction may be, its sustainability is questionable. Just take the rapid rise in illegal poaching as an example. With some clever technological solutions at hand, perhaps social media and crowdsourcing could help inject a fresh sense of modernity to this cherished industry.

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Tracking the Wild is a platform that encourages Africa’s parks and reserves to capture and share wildlife sightings with like-minded enthusiasts, while making a valuable contribution to conservation.

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