More than half of Spotify’s users are now listening to music on-the-go, with mobile overtaking desktop for the first time in the streaming service’s history
No ad to show here.
According to TechCrunch, Spotify reports that mobile now accounts for the majority of its market, with 42% using phones and 10% using tablets to listen to their favourite jams. Desktop software handles 45% while the web player handles only 3% of the user pie.
Spotify also says that cross-platform users who listen on both desktop and mobile average 150 minutes per day of listening. This comes at the same time when song downloads fell by 12% in the US in 2014, while song streaming grew by a massive 54% over the same year.
The engagement stats prove that getting users on both mobile and desktop boosts platform lock-in engagement. It allows for users to create a playlist on desktop and listen on mobile and also to if they hear a song on Spotify radio, affords them the opportunity listen their whole album on desktop. This is a similar trend we’ve seen with ecommerce, where people tend to browse for products via their mobiles and buy using their desktops.
Spotify says that 55% of its users connect their accounts with Facebook. This helps Spotify make it easy for them to create a music social sub-graph of friends with similar tastes.
The Swedish service boasts around 50 million users around the world while 12 million are premium subscribers.