Something interesting happens a technology starts to become so ubiquitous that we can’t imagine living without it: the ability for manufacturers to differentiate themselves from the competition starts to slowly diminish. If you’re one of the big Android manufacturers especially, then you’re starting to see it in the smartphone and tablet space in the same way as notebook manufacturers did a few years back.
You can try innovating, but someone, somewhere out there can simply copy said innovation at a much lower cost. And let’s be honest, your average member of the public is going to care a lot more about price, especially once those companies that started out copying the innovations of others begin improving their build quality and pulling out a few tricks of their own.
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