Here’s the thing with PPC (Pay Per Click): it’s a live action, real time slugfest. Everything happens so quickly on the paid advertising front that if you don’t get it right, you’ll very well end up pouring buckets of money into a vast sea of nothingness. While it might seem that PPC could be pretty straightforward, it is and it isn’t.
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But even before you get into anything to do with actual dynamics of PPC advertising, it’s an advertising channel that can help startups in many ways.
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