The Yu Yureka, the first smartphone offering from Micromax’s new online-only brand attempts to take down the likes of Xiaomi, OnePlus, Lenovo, and Huawei.
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Yu’s focus is to provide maximum value to the buyers by offering great hardware at dirt-cheap price, fast software, and software support for longer than usual times.
It offers the best hardware at its price, even beating Xiaomi, and that’s a great achievement considering the latter is one of the fastest growing brands on the planet.
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