Do not be surprised if you come across news that says ecommerce is dramatically spreading its wings in Africa. There is no doubt digital commerce is heading Africa’s way. According to a report, by the Hamburg-based business intelligence organisation yStats.com, ecommerce has tremendous growth potential in Africa.
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Though a late entrant, Africa is seen by industry giants as one of fastest growing ecommerce markets in the world.
So what is it that’s made the African landscape ripe for ecommerce growth?
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