The international car show scene is pretty crowded these days. And if you’re a car maker, that means a fair bit of added pressure.
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At all the major shows, at least, car fanatics and the world’s motoring press alike expect you to release something new and exciting. And don’t try and get away with too many abstract concepts either.
People might occasionally get excited by a vision of what might be possible one day want to see cars that they’ll be able to drive in the near future.
Read more on Motorburn.