It’s a Tuesday night at the The South African Slave Church in Long Street, Cape Town where about 200 people gather to support trendy local artists Toya Delazy, Fever Trails and Nakhane Touré. The get-together is one of many driven by City Soireé, an initiative that’s been crowdfunding live music acts for the last three years across the country.
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The concept of crowdfunding has stretched people’s imaginations — resulting in the funding of anything from freakishly popular potato salads to smart watches. It’s enabling creatives, entrepreneurs and social causes to find alternative channels to not only raise capital and exposure, but get people involved in things they really want to be a part of.
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