People get really attached to their radio stations. Each one has its own personality and unique music taste. The only problem is that they’re filled to the brim with ads and chatter, which doesn’t float well in a world where people have also become spoiled with on-demand music services like Spotify or Rdio.
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Having just launched alongside its iOS app (you can also tune in online), the savvy Cape Town, South African startup seems to have managed to find a sweet spot in between a radio industry playing catch-up and a highly competitive music industry ruled by record labels and million dollar giants.
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