Alex Fourie has always been an entrepreneur. His ambitions were kindled in 2007, when the iFix founder wanted to solve his own problem and fix his iPod. Eventually his friends had the same problem, and he soon started repairing devices out of his dorm room in the South African town, Stellenbosch.
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Fast forward eight odd years, and Fourie is today cutting the red ribbons of two new iFix branches: one in George and the other in Nelspruit, raking up the total to 11 stores across South Africa. Scattered across Johannesburg through to Cape Town, these shops are repairing over an average of 10 000 Apple and Samsung products a month.
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