In 1995, Paul Simon (age 21) started the very popular Young Designers Emporium (YDE). The retail store for fashion designers soon grew to 13 stores across South Africa. Ten years later, he sold his company to Truworths International for an undisclosed sum of green, and with that, became one of the country’s most inspiring entrepreneurial success stories.
Since Simon made his exit, the serial entrepreneur has been involved in various projects, from setting up a kids play park, driving those yellow fan helmets during South Africa’s Soccer World Cup in 2010 and launching a new ice tea brand called Uber Flavour in 2013.
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