The tight competition in the startup market requires taking a strategic approach to every aspect of branding, including the choice of a company name. While this may seem as one of the easiest decisions entrepreneurs need to make, a number of examples prove the opposite.
Consider the case of Qriously — a mobile ad network that aims to create more meaningful experience for both advertisers and publishers. Its name seems to be a result of an (unfortunate) compromise on a domain name, at least according to what CEO Phillip Lauria noted for Adweek:
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