The acquisition of WordPress theme developer WooThemes, along with its signature ecommerce product WooCommerce, by WordPress.com holding company Automattic is massively important to the South African startup space. At US$30-million, it’s a massive exit (although not the biggest in South African startup history). That’s great for its founders and investors, but the acquisition is just another example of how the local scene is developing and also offers some valuable lessons for up-and-coming startups.
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