Have you noticed that today’s most buzzed about companies don’t actually own any product? Amazon and Alibaba unite manufacturers; Uber provides transportation services, but doesn’t own a single car; Airbnb is a worldwide hotel brand that doesn’t own any of its offered apartments.
What unites all these companies? What is the secret to their success? The answer is a buzzing collocation you have definitely heard about: user experience. UX is highly valued by every individual, and something we are willing to pay for.
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