Bjork’s retrospective at New York City’s Museum of Modern Art has come to an end. The reviews have been mixed, one described it as “light on analysis and heavy on gimmick” but the exhibition may well be the catalyst for the music video takeing a giant leap into another universe.
Even with the mixed reviews of the exhibition, the one great thing that has come from the exhibition is a futuristic music video like no other. The video is for a song for titled ‘Stonemilker’.
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The song is from Bjork’s new album, Vulnicura. The video is a 360 degree virtual reality music video and is now on YouTube.
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Apart from the fact that the video was shot on location in Iceland, Bjork’s native country, and is directed by award-winning director Anndrew Huang, not much information is available about the video.
During the exhibition the video was viewable with Oculus Rift but now all you need is a tablet or a smartphone. The experience is not as cool on a desktop as one has to toggle with a mouse but on a smartphone, tilting down shows Bjork’s feet and and moving the smartphone around shows the ocean that is behind Bjork.
One can also follow Bjork, tracking her movements as she moves in the video, from one place to another, forcing the viewer to interact with the video.
