Last Friday, I attended the official launch of HouseholdMax Online, Nigeria’s premier domestic item ecommerce site.
It was an entirely new experience for me to see a Nigerian homegrown ecommerce company launching big. It made me realise there are some serious lessons for startups and ecommerce stakeholders in the country and by extension, other parts of Africa.
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For those who don’t know, HouseholdMax is not a conventional African ecommerce startup. It doesn’t complain about having no money to spend, few investors and the usual rhetoric.
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