The Tour de France, cycling’s most grueling road race, gets underway on Saturday kicking off two weeks of breakaways, crashes, grueling mountain climbs, and achingly beautiful helicopter shots of the French countryside. And, like every large sporting event on the planet, you’ll be able to follow it on Twitter.
In fact, “le Tour” is the latest sporting event to receive its own custom emoji.
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The emoji cover the tour itself, the fact that this year’s edition kicks off in Utrecht in the Netherlands, and all four of the jerseys the individual riders will be competing for.
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In an official blog post, Twitter also says that visitors to the Grand Depart in Utrecht will encounter big screens with Twitter integrations at major squares, fan parks and along the race.
These screens will show them tweets tagged with #TDFUtrecht and allow them to follow the ‘Tweet de la Course’ – the standings of the most engaged teams and riders in the Tour. There will also be screens with a live hashtag battle, where fans can Tweet the hashtag of their favorite riders to push them to the virtual top of the mountain.
Check out the emoji:
★@TWITTER EMOJIS PRESENTATION★
#TDFutrecht
#TDF2015
#MaillotJaune
#MaillotaPois
#MaillotVert
#MaillotBlanc
ENJOY 
— Le Tour de France (@letour) July 2, 2015
