While digital may be playing an increasingly important part at The Loeries, South Africa’s premiere awards showcase, the big awards are still going to big agencies. That much was evident on Saturday night when the winners in the digital and interactive categories were announced.
Overall 33 awards were handed out in the digital and interactive categories, with Ogilvy & Mather Johannesburg walking away with the only Grand Prix for the night.
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The industry giant won for its KFC SoundBite campaign, which comprised a music platform that turns the restaurant’s regular tables into interactive audio tables which they can use to listen to local artists. All together, the agency walked away with seven Loerie statuettes on the night.
Other big winners included M&C Saatchi Abel, which won gold for Takealot campaigns and Ireland Davenport and Impact BBDO Dubai, which both walked away with gold in the social media categories.
“The exceptionally high standard of work recognised by the judging panel in selecting the finalists, and ultimately winners, is testament to the phenomenal creative talent we have in South Africa,”says IAB CEO Josephine Buys. “It is through such outstanding work that brands, as well as the platform on which they appear, continue to achieve high degrees of stakeholder engagement. The work awarded this evening is truly inspirational, and the IAB SA is excited to see what it achieves in the next Bookmark Awards.”
The full list of winners can be found below:
