Ecommerce is a big deal in Nigeria. Several SMEs are considering it as an option to reach bigger markets without expanding their office space. But the complexity of the technology behind running an efficient ecommerce platform, in addition to the high cost of marketing, make ecommerce a future pain for SMEs.
But Kaymu, an online marketplace, makes it possible for SMEs to realise their ambitions. Over 40 000 SMEs in various parts of the country are already on the platform, and thousands are joining each week.
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