For a long time now the line between startups and agencies has been blurring. With tech and product becoming so incorporated into daily operations and often determining revenues, it’s not unusual to see a startup act like an agency or the other way around.
South Africa’s Springleap fits the shoes of a startup-turned-agency rather well. While the company started out as a platform crowdsourcing T-shirt designs, it recently pivoted to leverage its global community of 800 000 creatives to fulfill other agency needs.
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