Internet search giant Google has just unveiled a new logo, marking the biggest change to the famous six letters since 1999.
Looking back 17 years since the company unveiled its first colourful trademark, one can certainly see a trend that’s urging away from 3D towards a more basic, flat design.
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“We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future,” Tamar Yehoshua, Google’s VP of product management writes in a blog post.
The little blue “g” icon seen in your browser tab is also being replaced with a four-colour “G” that matches the new logo.
But more than just friendly colours, the logo is meant to symbolise the company’s compatibility across an endless number of devices and different kinds of inputs; such as tap, type and talk.
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you,” Yehoshua writes.
“For example, new elements like a colourful Google mic help you identify and interact with Google whether you’re talking, tapping or typing,” she explains.
The announcement comes just a month after Google announced the formation of its holding company Alphabet, to separate the so-called “moon-shot projects” from the tech giant’s core business model which is search.