If you’ve spent any time at all on South African Twitter, chances are you’ve experienced at least one Twitter storm involving Woolworths. It makes sense too, it’s incredibly active on Twitter (most likely because a large portion of its customer base is there). It’s pretty weird then that it’s taken so long for a parody account to gain traction.
But gain traction is exactly what the Woolworst account has done, since going live in early September. A large part of the account’s charm lies in the fact that it often replies to queries sent to the actual Woolworths account.
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It’s at its best however when engaging in biting send-ups of both the retailer and its customers.
Here are 16 times the parody account was totally on point.
You have a very good life if your biggest problem is that Woolies doesn't have your favorite sugary, carbonated drink.
— Woolworst SA (@WOOLWORST_SA) October 3, 2015
Show your patriotism. Support the Boks and Bafana Bafana. Save your money by buying only one shirt. Only at Woolies. pic.twitter.com/J7QAUFTzhu
— Woolworst SA (@WOOLWORST_SA) October 2, 2015
We see you and judge you. Spend R2000 or more and we'll get our models to smile in adverts. pic.twitter.com/5xHPvBd7WG
— Woolworst SA (@WOOLWORST_SA) October 2, 2015
.@Mtamerri Hi Lebo! Woolies is completely black, from our logo, cashiers and even our trolleys! Be blessed.
— Woolworst SA (@WOOLWORST_SA) October 1, 2015
Halloween month. Avenge Cecil the Lion's death by wearing our special Halloween costume. All proceeds go to charity. pic.twitter.com/BUoIyYh4hV
— Woolworst SA (@WOOLWORST_SA) October 1, 2015
King Daliyebogogo was never a member of the Woolies Loyalty Club.
— Woolworst SA (@WOOLWORST_SA) October 1, 2015
We are severely disappointed that our honorary white @DKB20 shared a racist post. We have destroyed her Woolies loyalty card.
— Woolworst SA (@WOOLWORST_SA) October 1, 2015
Need an easy dinner for that easy date you found on Tinder? Let us help. pic.twitter.com/ce3J1kqFc8
— Woolworst SA (@WOOLWORST_SA) September 30, 2015
We have forbidden our cashiers from attending the Anti-Corruption March today. We have told our cashiers to vote for Mmusi instead.
— Woolworst SA (@WOOLWORST_SA) September 30, 2015
Despite the fact that 60% of our customers are black, we will continue to use white models. The Woolies Difference pic.twitter.com/PXV84hmyav
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
If you live in Fourways, Boksburg or other townships, be relaxed and comfy in your summer sandal range. pic.twitter.com/QsgdsOuZgk
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
They can't hold a protest but they can create and maintain a parody account? Right… https://t.co/939RhllgPs
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
It's #InternationalCoffeeDay, our coffee is made from the cleanest, smoothest child hands. pic.twitter.com/eHK0GOXQPJ
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
Well done to our second favorite black person (Mandela is number 1) on his debut. @Trevornoah, you killed it.
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
We kindly request poor people to stop ogling at our windows. It deeply unsettles customers and enhances their guilt. pic.twitter.com/GjFjCQdXbP
— Woolworst SA (@WOOLWORST_SA) September 29, 2015
Please take time to bow your heads and reflect on the daily struggles of our white customers. Amen. pic.twitter.com/l9dLIitSfL
— Woolworst SA (@WOOLWORST_SA) September 22, 2015
