These days most small businesses know that they need a website. Some also realise the importance of email marketing and social media in marketing their business to their target audience. However, not all small businesses realise the importance of tracking the activity on their website and social networks, and how it can help them to save money and grow their business.
Brands have access to an incredible number of resources offering free insights about their website traffic, social media and email marketing. Utilising this data and more specifically, real-time data, has become a reality in the day-to-day running of a business. It’s important to understand the data and be able to create objectives and goals for your business using it.
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