The last time I spoke to Raphael Afaedor in person, he was still the co-founder of Jumia, his face and that of Tunde Kehinde’s had just been on Forbes and they were the focus of the foreign press including CNN. I was able to drag him aside in the hall where Jumia was celebrating its first year anniversary and when I asked him what was next for ecommerce in Nigeria, he said the focus will continually be on satisfying the customer — even if he or she expresses interest in buying cows online.
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