Ecommerce in South Africa faces many challenges. From the consumer perspective, these include reluctance to pay delivery costs, confusion around payment and the need for a credit card, security, and the ability to return items or get money refunded.
The reality from the ecommerce providers’ perspective is that many of their sites are inadequate in addressing these issues, but also add the burden of poor usability. Given that many major retailers haven’t yet gotten this right, there is little example for small business owners and entrepreneurs to follow.
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