Even though South Africa’s ecommerce sector is estimated to estimated to make up only one percent of the total market for consumer goods, we’ve over the last few years seen many players bank on this figure to grow. Investors are confident to say the least.
To give you an idea of how determined stakeholders are hundreds of millions of dollars have been pumped into online-only stores like Takealot, while traditional retailers are forced to restructure their entire business models in order to stay relevant. At the same time the latter group is constantly trying to perfect the omni-channel experience, where customers can ultimately move seamlessly between different shopping channels like websites, mobile apps, and of course retail stores.
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