Ever since its 2014 rebrand — the organisation was previously the DMMA — Interactive Advertising Bureau (IAB) South Africa, has seen a significant increase in visibility.
In part that’s down to the benefits afforded to the non profit association by being part of a global organisation. Founded in New York in 1996, the IAB is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry around the globe.
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But in part it’s also down to increasingly visible work in a number of fields affecting the local digital industry ranging from law to ad visibility and measurement.
Heading up the local IAB chapter since June 2014 has been CEO Josephine Buys. Memeburn recently got the chance to sit down with Buys to explore the work done by the IAB SA in 2015, the annual Bookmark Awards, and what it’s got planned for 2016.