Shopping cart abandonment rate has always been a big concern for ecommerce retailers, but the rise of m-commerce has given this crucial metric a whole new dimension. The average shopping cart abandonment rate falls around 68%, but for mobile it is a distressing 97%. Meaning, out of 100 filled carts, only three will turn into sales.
More and more people are browsing products on their smartphones, but the stats clearly tell that they are far less inclined to make final purchase on mobile devices. Shopping cart is one of the major reasons why mobile users of certain sites abandon cart frequently. Mobile traffic on ecommerce websites is increasing gradually but to persuade more buyers to buy, ecommerce retailers must have a UX-perfect shopping cart.
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