On Friday morning, a massive billboard went up in central Cape Town. In large black letters on a stark white background, it simply reads “Zuma Must Fall”. The billboard, situated in on one of the most expensive ad locations in the city, is not without detractors but perhaps the best reaction to it comes from food and lifestyle company Nomu.
With a little Photoshop magic, the company turned a political statement into a genius piece of ambush marketing:
No ad to show here.
— NOMU Brands (@NOMUChirps) January 15, 2016
So far no one has come forward to claim responsibility for the giant billboard.
The City of Cape Town has however declared the billboard illegal and will reportedly be prosecuting the person responsible.
“An application for the billboard in question was not received by the city. This matter has therefore been handed over for prosecution,” said Reddy.