Virtual reality (VR) startups are rare companies, even with the technology gaining more traction. Deep VR is one such company — specialising in 3D and 2D 360 degree video production — that came together while in a pinch.
Founded and self-funded by Ulrico Grech-Cumbo and Telmo dos Reis, in October 2015, the South African-based company started off as something of a necessity. Its sister company, Ambrosia Brand Experience Agency over-sold itself to on a project. The client required a jazz club to be filmed in 360 degrees, but the agency didn’t know how to achieve this. Fortunately, the pair stepped up to the challenge and taught themselves how to tackle the project. Out of that necessity and learning the pair decided to launch Deep VR.
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