During the festive period, public holidays, and those notable days that are not recognised in Nigeria’s calendar, people often troop en masse to quite a number of places, with one of these being Shoprite. But not every Nigerian waits until the holidays to visit Shoprite – as a matter of fact, a sizeable proportion of the corporate demographic in Nigeria relies on Shoprite for their daily living.
“I spend more than 60% of my monthly earnings on Shoprite,” said Dayo, an Abuja-based Nigerian high-earning medical professional.
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