In the last couple of years, we’ve seen a major shift in focus among ecommerce merchandising sites. Up until about the year 2011, most sites focused on new customer acquisition. Now, the focus has been diverted towards retaining their customers.
A major reason for this change is the recession in the late ’00s, which prompted many companies to make dramatic cuts to their marketing budget. Without an appropriate marketing budget needed to reach out to new customers, retail companies developed ways to keep the customers they already had. Additionally, the recession highlighted the frivolous method of trying to keep up with fly-by-night market trends and put more value on existing customers.
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