It’s been going on for generations. Yes, the Mercedes-Benz S-Class and the BMW 7 Series have been engaged in a battle at the top of Technology Mountain for a relative age.
Each time one of the full-size luxury sedans lands an innovation-laden punch, the other responds with a stinging “first” of its own.
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Think back and you’ll see what we mean. The pre-emptive safety systems that are common in premium cars today have the W220 S-Class to thank for their existence. The original 7 Series, meanwhile, was the first car to come fitted with an electronic speedometer.
Read more on Motorburn.