The IAB South Africa has announced its shortlist for the 2016 Bookmarks Awards, to be held on 3 March in Newtown, Johannesburg.
Now in their eighth year since inception, the annual awards showcase aims to reward the best in digital advertising, marketing, and publishing.
No ad to show here.
“The calibre of this year’s Bookmarks entries shows a nation embracing digital in fresh, innovative ways,” says IAB CEO Josephine Buys. “The overwhelming response to the awards, and the preceding IAB Digital Summit, illustrates that digital is a priority across a multitude of sectors, and that our organisation has established itself as the yardstick for excellence in the field.”
With the first round of judging complete, Native VML, Gloo@Ogilvy and King James have emerged as the leaders in the agency space, with 44, 28. and 25 nominations respectively. Leading the publisher charge are Eyewitness News and Between 10 and 5, with five nominations apiece. It’s a small lead though: eNCA has four nominations, and Burn Media three.
Leading the judging panel this year is jury president John Dixon, with Jury Chairs Deirdre Ingpen judging the Publisher category; Kerry Friend judging the Builders category and Felix Kessel judging the Marketing panel.
In a press release sent to Memeburn, the IAB says that many of the finalists “boasted engaging campaigns and authentic storytelling”. Truly connecting to humanity through digital platforms was also a dominant theme. “Non-profit organisations also feature strongly on the shortlist,” it says, “which marks a trend of using digital campaigns to do good”.
The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Both the Bookmarks and the IAB Digital Summit are hot tickets, and expected to sell out in the weeks before the events. Josephine adds, “The anticipation for both events is high. We’re excited about unveiling this year’s winners, and celebrating digital in South Africa with the best in the industry.”
Tickets are available on Webtickets, or the IAB site.
The full shortlist can be found below:
Digital Strategy |
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| Superbalist.com | Superbalist.com | The Superbalist 100 |
| Cell C | Hellocomputer | Rugby’ginners |
| Pioneer Foods | Liquorice Africa Advertising (Pty) | Battle of the Spreads |
| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| 22seven | 140 BBDO | Sorry |
Content Strategy |
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| Superbalist | Superbalist.com | The Way of Us |
| City of Cape Town | King James Group | Someone in Cape Town |
| Heavy Chef | World Wide Creative | Heavy Chef: Behind Digital Agencies Platform For Practical Learning |
| NATIVE VML | NATIVE VML | The Digital Edge Live 2015 |
| Pernod Ricard South Africa | NATIVE VML | Jameson Content Strategy |
Digital Campaign |
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| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| Volkswagen | Gloo@Ogilvy | Polo Vivo – Anything is possible |
| Netwerk 24 | NATIVE VML | Klein Riaan |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
| SASCOC | NATIVE VML | Durban 2022 |
| KFC | Gloo@Ogilvy | KFC Soundbite |
| BMW South Africa | NATIVE VML | Talking Car |
| BirdLife South Africa | Utopia | Tuluver |
| Three Ships Whisky | Quirk Cape Town (Pty) Ltd & 140BBDO | The Master’s Collection |
Mobile Campaign |
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| Volkswagen | Gloo@Ogilvy | The Uber Test Ride |
| Tafel Lager | Techsys Digital | Let’s Celebrate Namibia |
| Unilever | Liquorice Africa Advertising (Pty) | Chef Wendy SMS |
| Brand House | Gloo@Ogilvy | Captain Morgan Please Meet Me |
| Unilever | Gorilla Creative Media | Shield – Connect with Shield |
Data-driven Campaign |
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| Tafel Lager | Techsys Digital | Let’s Celebrate Namibia |
| C.N.A. | PHD Media | Thank U Database Match |
Integrated Campaign |
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| Nivea | Gloo@Ogilvy | Pay with Care |
| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| New Balance | King James Group | Comrades |
| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength |
| Netwerk 24 | NATIVE VML | Klein Riaan |
| Johnnie Walker | King James Group | Walker Wager |
| Sanlam | King James Group | One Rand Family |
Paid Search Marketing |
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| Neilsons | The Media Image | Search Brand Protection |
| Coral | The Media Image | Making Every Click Count |
| RE/MAX of Southern Africa | R.O.I Digital | Search Saves the Day |
| Sage One South Africa | Saatchi & Saatchi Synergize | Sage One Paid Search Marketing |
Organic Search Marketing |
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| McDonald’s | Quirk Agency | OK Google |
| Ariel | Saatchi & Saatchi Synergize | Ariel YouTube Optimisation |
| Makro | Quirk Agency | Makro SEO |
| Clicks | Clicks2Customers | Clicks.co.za – The Journey to E-commerce |
Display Advertising |
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| Volkswagen | Gloo@Ogilvy | Polo Vivo – Anything is possible |
| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength (YouTube) |
| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength (WeTransfer) |
| Q20 | M&C Saatchi Abel | Q20 Squeaky Browzer |
Native Advertising |
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| Nando’s | Between 10and5 | Nando’s Art Initiative |
| adidas | Between 10and5 | adidas Superstar |
| Bobbi Brown – Estee Lauder Companies | Between 10and5 | Bobbi Brown Pretty Powerful |
| DKNY – Estee Lauder Companies | Between 10and5 | DKNY MyNy |
Branded Content |
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| Media24 | Gloo@Ogilvy | Game ranger loses his shit |
| Red Bull | NATIVE VML | The Red Bull X-Fighters Tricktionary Tapes |
| Puma | Gloo@Ogilvy | Puma #Represent698 |
| Pick n Pay | John Brown Media | PICK N PAY GLASS ACT |
| New Balance | King James Group | Comrades |
| New Balance | King James Group | Baby vs Dale Steyn |
| Johnnie Walker | King James Group | Walker Wager |
| Sanlam by Glacier | King James Group | #FutureFWD |
| Sanlam | King James Group | One Rand Family |
| takealot.com | M&C Saatchi Abel | Suzelle does Christmas |
Social Paid Advertising |
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| BMW | EOH Digital | BMW 1 Series LCI Launch Campaign |
| Sage One South Africa | Saatchi & Saatchi Synergize | Sage One Paid Social advertising |
| Mini | Gloo@Ogilvy | #MINITOSPACE |
| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength |
| C.N.A. | PHD Media | Suburb Targeting |
| Unilever | Gorilla Creative Media | Shield – First in Africa |
Innovative use of Media |
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| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength (WeTransfer) |
| Exclusive Books | Thirtyfour | Valentine’s Day |
| Unilever | Gorilla Creative Media | Shield – First in Africa |
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| Superbalist.com | Superbalist.com | Superbalist Email Strategy |
| Mini | Gloo@Ogilvy | #MINITOSPACE |
| Col’Cacchio | TWO.AM Agency | Col’Cacchio Slim down mailer |
Rich Media Advertising for Mobile |
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| Lucozade | Gloo@Ogilvy | Lucozade Give Me Strength |
| General Motors | Mark 1 | Game Changer |
Existing Social Communities |
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| Col’Cacchio | TWO.AM Agency | Col’Cacchio Instagram Account |
| Jose Cuervo | Saatchi & Saatchi Synergize | Jose Cuervo Social Media |
| Pernod Ricard South Africa | NATIVE VML | Jameson Facebook Page |
| Nando’s | Publicis Machine | The big bird on Twitter |
| Steri Stumpie | King James Group | Steri Stumpie social channels |
| City of Cape Town | King James Group | Social channels |
| Unilever | Gorilla Creative Media | Stork Love To Bake Community |
New Social Communities |
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| Johnson’s & Johnson’s | 140 BBDO | Johnson’s Baby Facebook Page |
| Gumtree | Gloo@Ogilvy | Gumtree Braaian Weber (Gumtree me, Please!) |
| Gill Shampoo | TBWA\Digital Arts Network in Africa | #StopTheNonsenseMan |
| Woolworths TASTE | New Media Publishing | Woolworths TASTE Instagram |
Innovative Use of Social Media |
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| Red Bull | NATIVE VML | The Red Bull X-Fighters Tricktionary Tapes |
| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| Unilever | Liquorice Africa Advertising (Pty) | Instant Inspiration |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
| Bilingo | NATIVE VML | i-Captcha |
| Col’Cacchio | TWO.AM Agency | Col’Cacchio Instagram Spin |
Use of User Generated Content |
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| Superbalist.com | Superbalist.com | The Superbalist 100 |
| DARG Animal Rescue | NATIVE VML | DARG Facebook Photobomb |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
| Akzo Nobel – Dulux South Africa | FleishmanHillard | Picture it Before you Paint it – Visualizer App |
| Brandhouse | M&C Saatchi Abel | Open Your City Mobile Experience |
| Social Media Campaigns | ||
| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
| SASCOC | NATIVE VML | Durban 2022 |
| Red Bull | NATIVE VML | The Red Bull X-Fighters Tricktionary Tapes |
| Nedbank | NATIVE VML | Nedbank’s @LoveGreenbacks Twitter Bot |
| New Balance | King James Group | Comrades |
| City of Cape Town | King James Group | Someone in Cape Town |
| Johnnie Walker | King James Group | Walker Wager |
| Sanlam by Glacier | King James Group | #FutureFWD |
| Sanlam | King James Group | One Rand Family |
| BirdLife South Africa | Utopia | Tuluver |
Online PR |
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| Marmite | J Walter Thompson Company Cape Town | Love the Dark |
| DARG Animal Rescue | NATIVE VML | DARG Facebook Photobomb |
| Volkswagen South Africa | Gloo@Ogilvy | Uber up! |
| SASCOC | NATIVE VML | Durban 2022 |
| NATIVE VML | NATIVE VML | The Digital Edge Live 2015 |
| BirdLife South Africa | Utopia | Tuluver |
Online Video Channel |
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| Unilever – Robertsons Herbs and Spices | Liquorice Africa Advertising (Pty) | Robertsons Ultimate Braai Master |
| Jameson | NATIVE VML | Jameson INDIE Channel |
| New Balance | King James Group | Comrades |
Marketing Copywriting |
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| City of Cape Town | King James Advertising Cape Town Pty (Ltd) | Someone in Cape town |
| Nando’s | Publicis Machine | SA’s most wanted and most loved writer |
| Exclusive Books | Thirtyfour | Valentine’s Day |
| Sanlam | King James Group | One Rand Family |
| takealot.com | M&C Saatchi Abel | Suzelle does Christmas |
News or Feature Writing |
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| Superbalist | Superbalist.com | The Way of Us |
| EYEWITNESS NEWS | EYEWITNESS NEWS | Aletta Harrison – Prison Yoga |
| EYEWITNESS NEWS | EYEWITNESS NEWS | EWN WhatsApp Briefs |
| eNCA.com | eNCA.com | Medupi graves investigation |
| Burn Media | Burn Media | Stuart Thomas – Excellence in News or Feature Writing |
| SABC Digital News | Christelle du Toit | Excellence in Feature writing |
Research |
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| Burn Media | Burn Media | The Ventureburn Startup Survey – Excellence in Research |
| Momentum | NATIVE VML | Multiply School tool |
Interface Design |
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| Superbalist | Superbalist.com | Superbalist.com |
| Pernod Ricard | Hellocomputer | The Inner Circle Phase 1 |
| BMW South Africa | NATIVE VML | Talking Car |
| Gauteng Tourism Authority | INJOZI | Cradle of Humankind App |
| Meyerton Engineering | INJOZI | Meyerton Mobile |
| Johnnie Walker | King James Group | Walker Wager |
Coding & Tech. Innovation |
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| KFC | Gloo@Ogilvy | KFC Soundbite |
| KFC | Gloo@Ogilvy | KFC Flash & Win |
| BMW South Africa | NATIVE VML | Talking Car |
| Three Ships Whisky | Quirk Cape Town (Pty) Ltd & 140BBDO | The Master’s Collection |
Strategy |
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| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| The Foschini Group | NATIVE VML | TFG eCommerce |
| Unilever | Liquorice Africa Advertising (Pty) | OMO Fast Kids Maths |
UX Design |
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| Pernod Ricard | Hellocomputer | The Inner Circle Phase 1 |
| The Foschini Group | NATIVE VML | TFG eCommerce |
| Nedbank | NATIVE VML | Nedbank.co.za |
| BMW South Africa | NATIVE VML | Talking Car |
| Investec Asset Management | Hellocomputer | Investec Journal 3 |
Online Video Production |
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| Pernod Ricard South Africa | NATIVE VML | Absolut Mamas Campaign |
| SANSUI Summer Cup | Retroviral and Spitfire | Jozi Jockeys |
| Unilever – Robertsons Herbs and Spices | Liquorice Africa Advertising (Pty) | Robertsons Ultimate Braai Master |
| New Balance | Giant Films | Baby vs Dale Steyn |
| Red Bull | NATIVE VML | The Red Bull X-Fighters Tricktionary Tapes |
| Mini | Gloo@Ogilvy | #MINITOSPACE |
| 22 Seven | NATIVE VML | 22seven Brand Film |
| New Balance | King James Group | Comrades |
| Johnnie Walker | King James Group | Walker Wager |
| Sanlam | King James Group | One Rand Family |
| Scouts South Africa | NOT NORM | Learn it young. |
| takealot.com | M&C Saatchi Abel | Suzelle does Christmas |
Client Service |
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| Account Manager Katherine Chase | Saatchi & Saatchi Synergize | Excellence in Client Service |
| Gia Berger | NATIVE VML | Gia Berger |
| Absa | Cerebra | Building My Bridge |
Ad Ops |
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| Mini, McDonalds, Telkom | Mark 1 | Excellence In Adops |
Social Media Community Management |
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| Superbalist | Superbalist.com | Superbalist social media |
| eNCA | eNCA.com | @eNCA – Trending or nothing |
| City of Cape Town | King James Group | Social channels |
| Steri Stumpie | King James Group | Steri Stumpie social channels |
| Nando’s | Publicis Machine | The big team behind the big bird on Twitter |
Editorial |
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| Superbalist | Superbalist.com | The Way of Us |
| Cerebra | Cerebra | Sharing our IP to up the industry’s IQ |
| Heavy Chef | World Wide Creative | The Heavy Chef Magazine: World-Class Content Trends #1 On Social Media |
| Jameson | NATIVE VML | Jameson INDIE Channel |
| Discovery Health | John Brown Media | Discovery for Me site |
| SABC Digital News | SABC Digital News | Editorial Excellence: Mainstreaming Marginalised Voices |
Paid Search Marketing |
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| Nedbank Insurance | Flume Communications (Pty) Ltd | Calculated creativity for Nedbank Insurance |
| Saatchi & Saatchi | Saatchi & Saatchi Synergize | Excellence in Paid Search Marketing |
Organic Search Marketing |
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| McDonald’s | Quirk Agency (Pty) Ltd | OK Google by Stephen Sandmann |
| Saatchi & Saatchi | Saatchi & Saatchi Synergize | Andre Wilkinson Excellence in Organic Search Marketing |
| Rogerwilco | Rogerwilco | Rogerwilco SEO team |
Digital Installations and Activations |
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| Volkswagen | Gloo@Ogilvy | The Uber Test Ride |
| KFC | Gloo@Ogilvy | KFC Soundbite |
| KFC | Gloo@Ogilvy | KFC Flash & Win |
| Brandhouse | M&C Saatchi Abel | Bottle to the World |
Ad Network & Programmatic Technology |
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| Vodacom | Lighthouse Digital | Vodacom ‘Change the Game’ Programmatic |
| n/a | www.vicinity-media.com | Distance Window |
Customer Experience Design |
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| Superbalist | Superbalist.com | Superbalist.com |
| Superbalist | Superbalist.com | The Superbalist Mobile App |
| Volkswagen | Gloo@Ogilvy | The Uber Test Ride |
| Three Ships Whisky | Quirk Cape Town (Pty) Ltd & 140BBDO | The Master’s Collection |
Best Digital Student |
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| Kevin Dunbar | Student at Vega School of Brand Leadership, Cape Town | |
Brand of the Year |
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| SuperSport | ||
| Nedbank | ||
| ZAlebs | ||
Best Marketer |
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| Gloo@Ogilvy | Jeanine Ferreira | |
| Avatar Agency SA | Makhosozana Khanyile | |
| NATIVE VML | Charl Bassil | |
| Promise | Deshnie Govender | |
Best Individual Contribution to Digital |
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| Gloo@Ogilvy | Pete Case | |
| Effective Measure | Nicolle Harding | |
Websites |
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| Superbalist | Superbalist.com | Superbalist.com |
| Robertson Winery | Nona Creative | Robertson Winery |
| Pernod Ricard | Hellocomputer | The Inner Circle Phase 1 |
| Nedbank | NATIVE VML | Nedbank.co.za |
| DStv Now | DStv Digital Media | Your PVR in your pocket! |
| Savanna Premium Cider | Quirk Cape Town (Pty) Ltd | Savanna Cider Global Website |
Microsites |
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| Sony Xperia | EOH Digital | Made for Bond |
| BMW South Africa | NATIVE VML | Talking Car |
| BMW South Africa | NATIVE VML | 40 years of 3 |
| Three Ships Whisky | Quirk Cape Town (Pty) Ltd & 140BBDO | The Master’s Collection |
| Investec Asset Management | Hellocomputer | Investec Journal 3 |
Public Service sites |
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| Peninsula School Feeding Association | Hellocomputer | Social Feed |
| PASSOP (People Against Suffering Oppression and Poverty) | NATIVE VML | Give Refugees back their humanity |
Web Applications |
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| Everlytic | Everlytic | Everlytic Cloud Marketing Software |
| Fives Futbol | Bluegrass Digital | Fives Futbol Sports Management Platform |
| Bilingo | NATIVE VML | iCAPTCHA |
| Unilever | Liquorice Africa Advertising (Pty) | Fast Kids Maths |
E-Commerce Sites |
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| The Foschini Group | NATIVE VML | TFG eCommerce |
| Three Ships Whisky | Quirk Cape Town (Pty) Ltd & 140BBDO | The Master’s Collection |
| Spree.co.za | Media24 Ecommerce | Spree.co.za Online Fashion Store |
Mobile Apps |
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| Superbalist.com | Superbalist.com | The Superbalist Mobile App |
| crowdCaster | Nona Creative | crowdCaster |
| News24 | 24.com | GridWatch – SA’s most reliable load shedding app |
| Vodacom | Gloo@Ogilvy | MyVodacom Smartphone App |
| Media24 | 4i Mobile Applications | Media24 3D |
Mobile Sites |
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| Independent Media | World Wide Creative | IOL Mobile: Breaking News That’s Up To Speed |
| Brandhouse | M&C Saatchi Abel | Open Your City Mobile Experience |
Games |
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| Tracker | INJOZI | Ride Epic 2 |
| Unilever | Liquorice Africa Advertising (Pty) | Fast Kids Maths |
Internal Sites |
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| Nedbank | NATIVE VML | Brand Engine |
Software |
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| BMW South Africa | NATIVE VML | Talking Car |
| SmartRand (Pty) Ltd | Twisted Toast Digital (Pty) Ltd | SmartRand: Automated Investment Advice |
Publisher Trade Marketing Campaign |
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| Burn Media | Burn Media | The Ventureburn Startup Survey |
Mobile Publication |
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| EYEWITNESS NEWS | EYEWITNESS NEWS | EWN WhatsApp Briefs |
| Look Good Center | Liquorice Africa Advertising (Pty) | Look Good Center Mobile-First Multi-Brand Platform |
| Zalebs | Kagiso Content Studio | Celeb News On The Go |
Email Publication |
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| Pick n Pay | John Brown Media | Pick n Pay – Supper Sorted |
Publisher sites |
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| BBC News | BBC News | bbc.com/Africalive |
| CARmag | Saatchi & Saatchi Synergize | CARmag Publisher Site |
| Channel24 | 24.com | Famous and Fabulous |
| eNCA.com | eNCA.com | eNCA.com – Know more |
Specialist Publisher sites |
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| Superbalist | Superbalist.com | The Way of Us |
| SA Creatives | SA Creatives | SA Creatives |
| Design Indaba | Interactive Africa (Pty) Ltd | Design Indaba |
| VISI | New Media Publishing | VISI.co.za |
Newswire |
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| News24 | 24.com | News24Wire |
Special Features |
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| 10and5 | Between 10and5 | Creative Women Series and Conference |
| EYEWITNESS NEWS | EYEWITNESS NEWS | Homo Naledi – Interactive Feature |
| EYEWITNESS NEWS | EYEWITNESS NEWS | EWN Xenophobia Interactive Feature |
| eNCA.com | eNCA.com | Hope To Glory – The Journey of Themba Gorimbo |
