King James, Gloo@Ogilvy, Native VML dominate Bookmarks shortlist

The IAB South Africa has announced its shortlist for the 2016 Bookmarks Awards, to be held on 3 March in Newtown, Johannesburg.

Now in their eighth year since inception, the annual awards showcase aims to reward the best in digital advertising, marketing, and publishing.

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“The calibre of this year’s Bookmarks entries shows a nation embracing digital in fresh, innovative ways,” says IAB CEO Josephine Buys. “The overwhelming response to the awards, and the preceding IAB Digital Summit, illustrates that digital is a priority across a multitude of sectors, and that our organisation has established itself as the yardstick for excellence in the field.”

With the first round of judging complete, Native VML, Gloo@Ogilvy and King James have emerged as the leaders in the agency space, with 44, 28. and 25 nominations respectively. Leading the publisher charge are Eyewitness News and Between 10 and 5, with five nominations apiece. It’s a small lead though: eNCA has four nominations, and Burn Media three.

Leading the judging panel this year is jury president John Dixon, with Jury Chairs Deirdre Ingpen judging the Publisher category; Kerry Friend judging the Builders category and Felix Kessel judging the Marketing panel.

In a press release sent to Memeburn, the IAB says that many of the finalists “boasted engaging campaigns and authentic storytelling”. Truly connecting to humanity through digital platforms was also a dominant theme. “Non-profit organisations also feature strongly on the shortlist,” it says, “which marks a trend of using digital campaigns to do good”.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Both the Bookmarks and the IAB Digital Summit are hot tickets, and expected to sell out in the weeks before the events. Josephine adds, “The anticipation for both events is high. We’re excited about unveiling this year’s winners, and celebrating digital in South Africa with the best in the industry.”

Tickets are available on Webtickets, or the IAB site.

The full shortlist can be found below:

Digital Strategy

Superbalist.com Superbalist.com The Superbalist 100
Cell C Hellocomputer Rugby’ginners
Pioneer Foods Liquorice Africa Advertising (Pty) Battle of the Spreads
Peninsula School Feeding Association Hellocomputer Social Feed
22seven 140 BBDO Sorry

Content Strategy

Superbalist Superbalist.com The Way of Us
City of Cape Town King James Group Someone in Cape Town
Heavy Chef World Wide Creative Heavy Chef: Behind Digital Agencies Platform For Practical Learning
NATIVE VML NATIVE VML The Digital Edge Live 2015
Pernod Ricard South Africa NATIVE VML Jameson Content Strategy

Digital Campaign

Peninsula School Feeding Association Hellocomputer Social Feed
Volkswagen Gloo@Ogilvy Polo Vivo – Anything is possible
Netwerk 24 NATIVE VML Klein Riaan
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity
SASCOC NATIVE VML Durban 2022
KFC Gloo@Ogilvy KFC Soundbite
BMW South Africa NATIVE VML Talking Car
BirdLife South Africa Utopia Tuluver
Three Ships Whisky Quirk Cape Town (Pty) Ltd & 140BBDO The Master’s Collection

Mobile Campaign

Volkswagen Gloo@Ogilvy The Uber Test Ride
Tafel Lager Techsys Digital Let’s Celebrate Namibia
Unilever Liquorice Africa Advertising (Pty) Chef Wendy SMS
Brand House Gloo@Ogilvy Captain Morgan Please Meet Me
Unilever Gorilla Creative Media Shield – Connect with Shield

Data-driven Campaign

Tafel Lager Techsys Digital Let’s Celebrate Namibia
C.N.A. PHD Media Thank U Database Match

Integrated Campaign

Nivea Gloo@Ogilvy Pay with Care
Peninsula School Feeding Association Hellocomputer Social Feed
New Balance King James Group Comrades
Lucozade Gloo@Ogilvy Lucozade Give Me Strength
Netwerk 24 NATIVE VML Klein Riaan
Johnnie Walker King James Group Walker Wager
Sanlam King James Group One Rand Family

Paid Search Marketing

Neilsons The Media Image Search Brand Protection
Coral The Media Image Making Every Click Count
RE/MAX of Southern Africa R.O.I Digital Search Saves the Day
Sage One South Africa Saatchi & Saatchi Synergize Sage One Paid Search Marketing

Organic Search Marketing

McDonald’s Quirk Agency OK Google
Ariel Saatchi & Saatchi Synergize Ariel YouTube Optimisation
Makro Quirk Agency Makro SEO
Clicks Clicks2Customers Clicks.co.za – The Journey to E-commerce

Display Advertising

Volkswagen Gloo@Ogilvy Polo Vivo – Anything is possible
Lucozade Gloo@Ogilvy Lucozade Give Me Strength (YouTube)
Lucozade Gloo@Ogilvy Lucozade Give Me Strength (WeTransfer)
Q20 M&C Saatchi Abel Q20 Squeaky Browzer

Native Advertising

Nando’s Between 10and5 Nando’s Art Initiative
adidas Between 10and5 adidas Superstar
Bobbi Brown – Estee Lauder Companies Between 10and5 Bobbi Brown Pretty Powerful
DKNY – Estee Lauder Companies Between 10and5 DKNY MyNy

Branded Content

Media24 Gloo@Ogilvy Game ranger loses his shit
Red Bull NATIVE VML The Red Bull X-Fighters Tricktionary Tapes
Puma Gloo@Ogilvy Puma #Represent698
Pick n Pay John Brown Media PICK N PAY GLASS ACT
New Balance King James Group Comrades
New Balance King James Group Baby vs Dale Steyn
Johnnie Walker King James Group Walker Wager
Sanlam by Glacier King James Group #FutureFWD
Sanlam King James Group One Rand Family
takealot.com M&C Saatchi Abel Suzelle does Christmas

Social Paid Advertising

BMW EOH Digital BMW 1 Series LCI Launch Campaign
Sage One South Africa Saatchi & Saatchi Synergize Sage One Paid Social advertising
Mini Gloo@Ogilvy #MINITOSPACE
Lucozade Gloo@Ogilvy Lucozade Give Me Strength
C.N.A. PHD Media Suburb Targeting
Unilever Gorilla Creative Media Shield – First in Africa

Innovative use of Media

Peninsula School Feeding Association Hellocomputer Social Feed
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity
Lucozade Gloo@Ogilvy Lucozade Give Me Strength (WeTransfer)
Exclusive Books Thirtyfour Valentine’s Day
Unilever Gorilla Creative Media Shield – First in Africa

Email

Superbalist.com Superbalist.com Superbalist Email Strategy
Mini Gloo@Ogilvy #MINITOSPACE
Col’Cacchio TWO.AM Agency Col’Cacchio Slim down mailer

Rich Media Advertising for Mobile

Lucozade Gloo@Ogilvy Lucozade Give Me Strength
General Motors Mark 1 Game Changer

Existing Social Communities

Col’Cacchio TWO.AM Agency Col’Cacchio Instagram Account
Jose Cuervo Saatchi & Saatchi Synergize Jose Cuervo Social Media
Pernod Ricard South Africa NATIVE VML Jameson Facebook Page
Nando’s Publicis Machine The big bird on Twitter
Steri Stumpie King James Group Steri Stumpie social channels
City of Cape Town King James Group Social channels
Unilever Gorilla Creative Media Stork Love To Bake Community

New Social Communities

Johnson’s & Johnson’s 140 BBDO Johnson’s Baby Facebook Page
Gumtree Gloo@Ogilvy Gumtree Braaian Weber (Gumtree me, Please!)
Gill Shampoo TBWA\Digital Arts Network in Africa #StopTheNonsenseMan
Woolworths TASTE New Media Publishing Woolworths TASTE Instagram

Innovative Use of Social Media

Red Bull NATIVE VML The Red Bull X-Fighters Tricktionary Tapes
Peninsula School Feeding Association Hellocomputer Social Feed
Unilever Liquorice Africa Advertising (Pty) Instant Inspiration
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity
Bilingo NATIVE VML i-Captcha
Col’Cacchio TWO.AM Agency Col’Cacchio Instagram Spin

Use of User Generated Content

Superbalist.com Superbalist.com The Superbalist 100
DARG Animal Rescue NATIVE VML DARG Facebook Photobomb
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity
Akzo Nobel – Dulux South Africa FleishmanHillard Picture it Before you Paint it – Visualizer App
Brandhouse M&C Saatchi Abel Open Your City Mobile Experience
Social Media Campaigns
Peninsula School Feeding Association Hellocomputer Social Feed
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity
SASCOC NATIVE VML Durban 2022
Red Bull NATIVE VML The Red Bull X-Fighters Tricktionary Tapes
Nedbank NATIVE VML Nedbank’s @LoveGreenbacks Twitter Bot
New Balance King James Group Comrades
City of Cape Town King James Group Someone in Cape Town
Johnnie Walker King James Group Walker Wager
Sanlam by Glacier King James Group #FutureFWD
Sanlam King James Group One Rand Family
BirdLife South Africa Utopia Tuluver

Online PR

Marmite J Walter Thompson Company Cape Town Love the Dark
DARG Animal Rescue NATIVE VML DARG Facebook Photobomb
Volkswagen South Africa Gloo@Ogilvy Uber up!
SASCOC NATIVE VML Durban 2022
NATIVE VML NATIVE VML The Digital Edge Live 2015
BirdLife South Africa Utopia Tuluver

Online Video Channel

Unilever – Robertsons Herbs and Spices Liquorice Africa Advertising (Pty) Robertsons Ultimate Braai Master
Jameson NATIVE VML Jameson INDIE Channel
New Balance King James Group Comrades

Marketing Copywriting

City of Cape Town King James Advertising Cape Town Pty (Ltd) Someone in Cape town
Nando’s Publicis Machine SA’s most wanted and most loved writer
Exclusive Books Thirtyfour Valentine’s Day
Sanlam King James Group One Rand Family
takealot.com M&C Saatchi Abel Suzelle does Christmas

News or Feature Writing

Superbalist Superbalist.com The Way of Us
EYEWITNESS NEWS EYEWITNESS NEWS Aletta Harrison – Prison Yoga
EYEWITNESS NEWS EYEWITNESS NEWS EWN WhatsApp Briefs
eNCA.com eNCA.com Medupi graves investigation
Burn Media Burn Media Stuart Thomas – Excellence in News or Feature Writing
SABC Digital News Christelle du Toit Excellence in Feature writing

Research

Burn Media Burn Media The Ventureburn Startup Survey – Excellence in Research
Momentum NATIVE VML Multiply School tool

Interface Design

Superbalist Superbalist.com Superbalist.com
Pernod Ricard Hellocomputer The Inner Circle Phase 1
BMW South Africa NATIVE VML Talking Car
Gauteng Tourism Authority INJOZI Cradle of Humankind App
Meyerton Engineering INJOZI Meyerton Mobile
Johnnie Walker King James Group Walker Wager

Coding & Tech. Innovation

KFC Gloo@Ogilvy KFC Soundbite
KFC Gloo@Ogilvy KFC Flash & Win
BMW South Africa NATIVE VML Talking Car
Three Ships Whisky Quirk Cape Town (Pty) Ltd & 140BBDO The Master’s Collection

Strategy

Peninsula School Feeding Association Hellocomputer Social Feed
The Foschini Group NATIVE VML TFG eCommerce
Unilever Liquorice Africa Advertising (Pty) OMO Fast Kids Maths

UX Design

Pernod Ricard Hellocomputer The Inner Circle Phase 1
The Foschini Group NATIVE VML TFG eCommerce
Nedbank NATIVE VML Nedbank.co.za
BMW South Africa NATIVE VML Talking Car
Investec Asset Management Hellocomputer Investec Journal 3

Online Video Production

Pernod Ricard South Africa NATIVE VML Absolut Mamas Campaign
SANSUI Summer Cup Retroviral and Spitfire Jozi Jockeys
Unilever – Robertsons Herbs and Spices Liquorice Africa Advertising (Pty) Robertsons Ultimate Braai Master
New Balance Giant Films Baby vs Dale Steyn
Red Bull NATIVE VML The Red Bull X-Fighters Tricktionary Tapes
Mini Gloo@Ogilvy #MINITOSPACE
22 Seven NATIVE VML 22seven Brand Film
New Balance King James Group Comrades
Johnnie Walker King James Group Walker Wager
Sanlam King James Group One Rand Family
Scouts South Africa NOT NORM Learn it young.
takealot.com M&C Saatchi Abel Suzelle does Christmas

Client Service

Account Manager Katherine Chase Saatchi & Saatchi Synergize Excellence in Client Service
Gia Berger NATIVE VML Gia Berger
Absa Cerebra Building My Bridge

Ad Ops

Mini, McDonalds, Telkom Mark 1 Excellence In Adops

Social Media Community Management

Superbalist Superbalist.com Superbalist social media
eNCA eNCA.com @eNCA – Trending or nothing
City of Cape Town King James Group Social channels
Steri Stumpie King James Group Steri Stumpie social channels
Nando’s Publicis Machine The big team behind the big bird on Twitter

Editorial

Superbalist Superbalist.com The Way of Us
Cerebra Cerebra Sharing our IP to up the industry’s IQ
Heavy Chef World Wide Creative The Heavy Chef Magazine: World-Class Content Trends #1 On Social Media
Jameson NATIVE VML Jameson INDIE Channel
Discovery Health John Brown Media Discovery for Me site
SABC Digital News SABC Digital News Editorial Excellence: Mainstreaming Marginalised Voices

Paid Search Marketing

Nedbank Insurance Flume Communications (Pty) Ltd Calculated creativity for Nedbank Insurance
Saatchi & Saatchi Saatchi & Saatchi Synergize Excellence in Paid Search Marketing

Organic Search Marketing

McDonald’s Quirk Agency (Pty) Ltd OK Google by Stephen Sandmann
Saatchi & Saatchi Saatchi & Saatchi Synergize Andre Wilkinson Excellence in Organic Search Marketing
Rogerwilco Rogerwilco Rogerwilco SEO team

Digital Installations and Activations

Volkswagen Gloo@Ogilvy The Uber Test Ride
KFC Gloo@Ogilvy KFC Soundbite
KFC Gloo@Ogilvy KFC Flash & Win
Brandhouse M&C Saatchi Abel Bottle to the World

Ad Network & Programmatic Technology

Vodacom Lighthouse Digital Vodacom ‘Change the Game’ Programmatic
n/a www.vicinity-media.com Distance Window

Customer Experience Design

Superbalist Superbalist.com Superbalist.com
Superbalist Superbalist.com The Superbalist Mobile App
Volkswagen Gloo@Ogilvy The Uber Test Ride
Three Ships Whisky Quirk Cape Town (Pty) Ltd & 140BBDO The Master’s Collection

Best Digital Student

Kevin Dunbar Student at Vega School of Brand Leadership, Cape Town

Brand of the Year

SuperSport
Nedbank
ZAlebs

Best Marketer

Gloo@Ogilvy Jeanine Ferreira
Avatar Agency SA Makhosozana Khanyile
NATIVE VML Charl Bassil
Promise Deshnie Govender

Best Individual Contribution to Digital

Gloo@Ogilvy Pete Case
Effective Measure Nicolle Harding

Websites

Superbalist Superbalist.com Superbalist.com
Robertson Winery Nona Creative Robertson Winery
Pernod Ricard Hellocomputer The Inner Circle Phase 1
Nedbank NATIVE VML Nedbank.co.za
DStv Now DStv Digital Media Your PVR in your pocket!
Savanna Premium Cider Quirk Cape Town (Pty) Ltd Savanna Cider Global Website

Microsites

Sony Xperia EOH Digital Made for Bond
BMW South Africa NATIVE VML Talking Car
BMW South Africa NATIVE VML 40 years of 3
Three Ships Whisky Quirk Cape Town (Pty) Ltd & 140BBDO The Master’s Collection
Investec Asset Management Hellocomputer Investec Journal 3

Public Service sites

Peninsula School Feeding Association Hellocomputer Social Feed
PASSOP (People Against Suffering Oppression and Poverty) NATIVE VML Give Refugees back their humanity

Web Applications

Everlytic Everlytic Everlytic Cloud Marketing Software
Fives Futbol Bluegrass Digital Fives Futbol Sports Management Platform
Bilingo NATIVE VML iCAPTCHA
Unilever Liquorice Africa Advertising (Pty) Fast Kids Maths

E-Commerce Sites

The Foschini Group NATIVE VML TFG eCommerce
Three Ships Whisky Quirk Cape Town (Pty) Ltd & 140BBDO The Master’s Collection
Spree.co.za Media24 Ecommerce Spree.co.za Online Fashion Store

Mobile Apps

Superbalist.com Superbalist.com The Superbalist Mobile App
crowdCaster Nona Creative crowdCaster
News24 24.com GridWatch – SA’s most reliable load shedding app
Vodacom Gloo@Ogilvy MyVodacom Smartphone App
Media24 4i Mobile Applications Media24 3D

Mobile Sites

Independent Media World Wide Creative IOL Mobile: Breaking News That’s Up To Speed
Brandhouse M&C Saatchi Abel Open Your City Mobile Experience

Games

Tracker INJOZI Ride Epic 2
Unilever Liquorice Africa Advertising (Pty) Fast Kids Maths

Internal Sites

Nedbank NATIVE VML Brand Engine

Software

BMW South Africa NATIVE VML Talking Car
SmartRand (Pty) Ltd Twisted Toast Digital (Pty) Ltd SmartRand: Automated Investment Advice

Publisher Trade Marketing Campaign

Burn Media Burn Media The Ventureburn Startup Survey

Mobile Publication

EYEWITNESS NEWS EYEWITNESS NEWS EWN WhatsApp Briefs
Look Good Center Liquorice Africa Advertising (Pty) Look Good Center Mobile-First Multi-Brand Platform
Zalebs Kagiso Content Studio Celeb News On The Go

Email Publication

Pick n Pay John Brown Media Pick n Pay – Supper Sorted

Publisher sites

BBC News BBC News bbc.com/Africalive
CARmag Saatchi & Saatchi Synergize CARmag Publisher Site
Channel24 24.com Famous and Fabulous
eNCA.com eNCA.com eNCA.com – Know more

Specialist Publisher sites

Superbalist Superbalist.com The Way of Us
SA Creatives SA Creatives SA Creatives
Design Indaba Interactive Africa (Pty) Ltd Design Indaba
VISI New Media Publishing VISI.co.za

Newswire

News24 24.com News24Wire

Special Features

10and5 Between 10and5 Creative Women Series and Conference
EYEWITNESS NEWS EYEWITNESS NEWS Homo Naledi – Interactive Feature
EYEWITNESS NEWS EYEWITNESS NEWS EWN Xenophobia Interactive Feature
eNCA.com eNCA.com Hope To Glory – The Journey of Themba Gorimbo

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