With its relentless expansion, you’d be forgiven for thinking that Uber is an indomitable force. But there’s another transport market, African motorcycle taxis (‘motos’), where Uber will have to go a long way to beat the leaders in the field — Safemotos — a fast moving startup based in Kigali, who were recognised in the 2015 NT100.
I was lucky enough to meet with Nash and Peter, a passionate and dynamic founder team, while visiting Kigali. Other than the obvious financial potential of the SafeMotos, they explained how it’s addressing a clear social need for improving motorcycle taxi safety. Given that 80% of all road accidents in Kigali involve motos, and that you’re currently 363 times more likely to die taking a moto than a regular vehicle in the UK, they have a good point.
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