Hammer pants. Frosted tips. Fanny packs.
Some of you bought into these flavours of the month. Others, well, lucked out. At one time, for better or worse, following these ‘fads’ meant you had your finger firmly on pop culture’s pulse.
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Because they come and go at a moment’s notice, trends get a bad rap. But being trendy can serve a broader purpose. Trendsetters and followers are looked at as experts and generate buzz wherever they go.
That’s the aim of every cash-strapped startup: to garner enough attention, credibility, and cash to live up to its potential.
